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About Us


I'm Wendy Fleisher, owner of Yum Yum Kids  

As well as a small business owner I am a mum and understand the challenges parents face day to day.

Before purchasing Yum Yum Kids I had tried and tested many products on the market (and still do!) and know first hand the difference fun and exciting products can make with fussy eaters.

Eating is something we all do, and we all know something about nutrition. The problem is that often there is a lot of conflicting information available and working out which information offers good advice and what should be treated with care can be a challenge.

 If you are a parent or caregiver one of your important roles is to feed and nurture your child. Sometimes this proves difficult and it is seldom as easy as it sounds!

At Yum Yum Kids, our commitment is to provide you with genuinely useful information and products that help make feeding your kids just that bit easier.

Our product range is selected based on its quality, individuality, usefulness, sometimes quirkiness, because we believe that the product can often make a genuine difference.  Our products are sourced from all over the world and our range is constantly evolving, ensuring there is always something new and fresh for you to discover.  

I hope that you will find that the articles and products will add vitality and inspiration to you and your children's experience of food.   If you have any comments about our website or suggestions for products or articles you’d like to see in the future, I'd love to hear from you at

Thanks for your support.

Kind regards,

A bit about Yum Yum Kids

Yum Yum Kids is a 100% New Zealand owned business started in the spring of 2007. Located in Wellington, Yum Yum is owned and operated by Wendy Fleisher.  This is a small online business with a humble philosophy of providing great customer service, competitive pricing and the best quality genuine products, sourced from around the world. Further we aim to inform customers by providing practical and relevant nutrition based information, and advice to make eating an enjoyable family experience.

Browse our product range or read some of our articles here.